Content Marketing Strategy
Self-paced
Yes
Marketing basics
Northwestern course on running content as a real channel — strategy, editorial calendar, distribution, measurement.
What you will learn:
- Content strategy frameworks
- Editorial calendar planning
- Distribution channels (SEO, social, email)
- Measuring content ROI
Who it is for: Marketers owning content, founders building inbound, anyone moving from content tactics to strategy.
Honest take: Run after the Digital Marketing Specialization. Best for people who already create content but need a system.