A/B Testing by Google
Self-paced
Basic statistics
Free Udacity course taught by Google’s Product Analyst team. Covers the statistical foundations and practical workflow of running online experiments end-to-end.
What you will learn:
- Hypothesis formulation and metric selection
- Sample sizing and statistical power
- Detecting novelty and seasonality effects
- Pitfalls: peeking, multiple comparisons, biased segmentation
Who it is for: Anyone who runs or interprets experiments — PMs, analysts, marketers, growth engineers.
Honest take: The single most-recommended free A/B testing course on the internet. Get to working in 4 weeks.