Social Media Marketing Specialization
Self-paced
Yes
None
Northwestern’s 6-course specialization covering social strategy, content, paid social, analytics, community management.
What you will learn:
- Social strategy frameworks
- Content creation for social
- Paid social fundamentals
- Community management
Who it is for: Social media managers, marketers expanding into social, freelance social consultants.
Honest take: Solid platform-agnostic foundation. Combine with platform-specific certs (Meta Blueprint, etc.).